Jorge Paez
With a multicultural background and a “professional daydreamer's” perspective, I possess a unique ability to observe the world and understand its core desire for connection and belonging.
Through my work in Industrial Design, I leverage this insight to craft physical product experiences that elevate personal rituals to connect people to what matters to them, while helping companies achieve their goals with a quality-focused, holistic approach.
Process
Immerse
Diving deep into both the company and user experience to craft seamless solutions. Through comprehensive research and analysis of key human behaviors, detection of insights informs the development of captivating and intuitive solutions.
Create
The process of concept exploration starts with the amalgamation of the brand's values and user behaviors to pinpoint potential directions. Each concept is tailored to meet market desires, resulting in the creation of finely crafted experiences. These ideas are visually conveyed through sketches, CAD renders, and prototypes.
Refine
Working alongside engineering teams, the chosen concept evolves into a durable design solution. Continuous iterations refine aspects such as form, functionality, materials, color, and design, ultimately transforming the concept into an efficient and distinctive product experience.
